Politicians adverts target bloggers and blog readers

Two U.S. presidential candidates for 2008 have started advertising on blogs.

One of them, John Edwards, was the 2004 Democratic Party Vice-Presidential candidate. He is using a video broadcast hosted on YouTube to launch his campaign for his Party's presidential nomination. The other, Mitt Romney, is a medium chance to be the Republican Party's candidate for President. His adverts point blog readers to mittromney.com.

It's worth noting that the ads are both cheaper than television and will be better targeted.