Do all voters use public transportation and listen to their iPods after stopping by Starbucks?

The US Democratic Party is gearing up to change its national party chairman, a process that seems to have more significance to the party's members than worrying about who leads the party in the Senate (post-Daschle) or the House of Representatives.

Charlie Cook weighs in with advice for the Democrats, most of which I agree with.

Cook writes:
My friend and colleague, Hotline editor Chuck Todd, points out that with the exception of black radio stations, the Kerry campaign and the Media Fund bought virtually no radio advertising in this campaign, despite the fact that outside of the cities themselves, people drive cars (and even trucks!) and an important way to reach voters is when they are listening to their car radios. It would seem that many Democratic media consultants believe that all voters use public transportation and listen to their iPods after stopping by Starbucks. Democrats would be well-advised to study how the Bush campaign found new ways to communicate with voters, while Team Kerry relied too much on television. Having spent a considerable amount of time in purple states this year, I can say with a good deal of authority that the law of diminishing returns on television advertising was long past exceeded in this campaign.

One bit I don't care for is:

Fourth, the next head of the DNC needs to be someone who knows how to raise money and isn't afraid of getting their fingers dirty doing it.

I think the last thing the Democrats need is "dirty fingers". Stories are circulating about Marc Rich, whose wife made a donation to Hillary Clinton's Senate election campaign fund. Somehow Mr Rich got a presidential pardon as one of Bill Clinton's final gestures as President. It seems that Mr Rich may have been involved in the sorts of oil deals with Iran and Iraq that would normally fit a Bond movie super-villain's profile, not an upstanding member of the community famed for his philanthropy. Point taken about the need for an effective fundraiser.

I agree with two out of three of Charlie Cook's final requirements for a new DNC chairman:

And finally, Democrats must find someone who will adopt the following party bylaws: (1) Don't nominate anyone from the Northeast; (2) Don't nominate anyone with an Ivy League undergraduate degree; and (3) Don't nominate a stiff.

If they can find a former Governor of a Southern State who has actually eaten at Wendy's when not on the campaign trail and has an outgoing personality, I'm sure the US electorate wouldn't mind too much if he or she happened to get a scholarship to go to an Ivy League college.

1 comment:

Squirrel said...

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